JULJA Women: Elsa Wambui

The aspiring model Elizabeth Wambui, better know as Elsa is also featured in the JULJA Women Campaign. This Kenyan beauty has been on a mission to making a name for herself in the fashion industry ever since high school.

Elsa participates in every fashion show and beauty pageant she can get her hands to. With height and looks of a model she is definitely on the right track to making it far in the modeling industry.  She dreams of being a Victoria's secret model and working in different Fashion weeks such as London, New York, Milan and Paris.

You can follow Elsa's modeling career here. 

Spring of events

We are honored to announce that we will be featuring in two creative fashion and design events next month. The first is TEHDAS13 which will be held in Kuopio on the 11th May 2013. TEHDAS13 is a cultural event focusing on fashion, design and music. It's an exclusive event for upcoming brands and musicians trying to make a name for themselves in these competitive fields. This event is a great opportunity to show cast JULJA to potential customers and to spread the news of JULJA, to those who  haven't read or heard about us yet. JULJA will be presented through a fashion show.

The following week from TEHDAS13 the annual Turku Design Festival kicks off. JULJA will be launching its first Fall/Winter 2013 collection at Nightclub Apollo on Saturday 18th May, as a part of the festival's official program. This event will definitely be a huge milestone for JULJA. The collection launch will also have live music performed by Olivia Amupala. JULJA's fashion show is from 22pm - 00am and is  free of charge. Please note that age restriction at Apollo is 22 years. We're also serving sparkling wine for the first 100 to arrive! So, mark your calenders and be sure not to miss it.

You'll find these events also from Facebook:

JULJA F/W 2013 collection launch
TEHDAS13 Muotia ja musiikkia tässä

The rest of Louisa Djebbar

A closer look at Louisa Djebbar

JULJA Women campaign has kicked off well, with a set of amazing women. Every Wednesday we reveal them to you individually. Here is a close look at our first campaign woman Louisa Djebbar.

This 20-year-old Finnish Algerian beauty and fashion geek is currently working as a sales adviser at ZARA. Louisa´s wardrobe is always up to date with the latest and trendiest clothing. She is also a fashion blogger who loves sharing her clothing and styling ideas, which she does pretty well.  Besides her love for fashion Louisa is also a very ambitious and hardworking. Her latest goal is to get into University next fall to study Economic and Business Administration. JULJA wishes Louisa all the best. The fashion world can definitely use more of business oriented  people.

You can follow Louisa on her blog here .

JULJA on the road

Yesterday we had a road trip day once again. We drove from Turku to Helsinki to meet designers duo Marjo Kuusinen and  Piia Keto from KAKSITVÅ. We contacted them a few weeks ago and asked if they wanted to be our mentors and guide us with the manufacturing of our first collection.

Our meeting went really well and we got some really useful advice for the future. Piia and Marjo were really helpful and easy to talk to, so we're really thankful that they agreed to meet us. They also invited us to the premiere of their KAKSITVÅ documentary and the fashion video of S/S 2013 collection called Pura Vida next Friday (19th April) at Andorra, Helsinki. If you're interested in seeing the documentary or the fashion video, we heard that there are few places left for the 18.00 show. Check out KAKSITVÅ Facebook page if you want to be there also!

JULJA Women: Louisa

Here are first pictures of JULJA Women campaign that we told you a while ago. The beauty in these pictures is Louisa Djebbar from Turku.

JULJA Women

A few weeks ago we decided to start a campaign called JULJA Women. The idea is to dress women of different age and background in JULJA clothing. JULJA Women campaign's aim is to showcase the elegance, diversity and easiness of JULJA clothing that can be worn at different occasions, at different times. This campaign's aim is also to spark interest in the upcoming launch of JULJA Fall/Winter collection.

The campaign will be featured in different parts. Here is a sneak peek of the first JULJA Women photoshoot in Turku with Louisa Djebbar, Elsa Wambui, Anthea Harms and Olivia Amupala. Niko Peltoniemi from Shalasaska was helping us with this photoshoot. Find out more about Shalasaska from here!

Stay tuned for the complete coverage of JULJA Women part 1 in photos.