JULJA Women: Viivi Rousku

Viivi Rousku is a 21-year-old lady who is currently pursuing to study law. She enjoys jogging and going to the gym. Her greatest dream is to be able to live a long and a healthy life, have a family and live happily. She would also like to travel and see the world. Australia is on top of her list, because of its beauty and people. Being able to go to a needy country for voluntary work is also something she is keen on doing.

Viivi found out about JULJA through a friend and got the chance to participate in our JULJA Women Campaign at Kontti last May. Take a look at Viivi dressed in JULJA. 

Behind the scenes

Last Tuesday we had a photoshoot with a talented young photographer, Mikko Puttonen. In these shoots we combined our second hand clothes and clothes from Premiere -collection. We had two very amazing locations to take these photos so we were all quite excited when this day finally arrived. 

Our model, Noora arrived from Helsinki early in the morning. After hair and make up was done and we had gathered all the necessary equipment for the shoot, we headed towards our first location. Sarianna Sormunen was the person behind the make up and hair of our model. 

We started from Nordkalk quarry at Parainen which was an amazing and unique location to shoot. Although it was quite windy and cold at the top, we got amazing photos and had a good time. After that we moved to one amazing looking roof so we didn't get away from the wind. The weather was perfect for the mood that we wanted to be in the pictures. For once you could actually be thankful for the dark and cloudy sky, haha.

These pictures tell you maybe more about the day so take a look.

(Looks like the CEO ate a few donuts, haha.)

We owe a huge thanks for all who made this photoshoot possible. So THANK YOU! Let's wait for the amazing pictures to be published ;)

JULJA Women: Emilia Lahtivuori

Emilia Lahtivuori (21) said she always knew our designer Nora Peltoniemi had the eye for clothing fit for the women body, so she was rather flattered to wear JULJA clothing for the JULJA Women Campaign. Emilia is currently studying Adult Education at the University of Turku. Her hobbies include sports, singing, playing the accordion and reading. Emilia follows different fashion blogs regularly and she describes fashion and clothing as a way to express herself.

“Being part of the JULJA Women Campaign was a phenomenal experience”, Emilia explains.

JULJA Second Hand

As you may have already seen or heard, we have a little surprise for you guys. Those of you who love making catches in flea markets but also like to shop online, hear us out!

We are also going to sell second hand clothes carefully handpicked by our designer. The first round will be published by the end of September in our online store. We'll definitely show you some teasers before that so you can prepare yourself and of course your wallet for the shopping round. 

Yesterday we had a long day of photoshooting almost all of the JULJA Second Hand clothes. We can't wait to see the final results of yesterday! Thanks belongs to our lovely supermodel Annaliina and our talented photographer Mette. 

Here you can see a few snapshots with poor quality from yesterday. If you follow us on Instagram, you've probably seen part of these. If not, now is a good time to do that so you can take a peek behind the scenes on real time and see more pictures that we're not publishing anywhere else!

JULJA Women: Heidi Perala

Here's one of our JULJA Women campaign models, 24-year-old Geography student and clothing sales assistant, Heidi Perala. Heidi's hobbies include photography, pilates, roller-skating and going to the gym. She enjoys travelling and adventures, like snowboarding down a volcanic mountain. Despite this she still feels the urge to strengthen her roots here in Finland. You know what they say, “You need to be rooted somewhere.”

One comment that Heidi had after the photoshoot was that, “JULJA clothing is wonderfully designed and implemented." Here are some pictures of Heidi taken at Kontti last May.

JULJA Women: Pauliina Palkén

Eighteen year old, high school senior Pauliina Palkén featured in our JULJA Women Campaign at Kontti. Pauliína is a dancer at Dance Studio Funky and her favorite dance categories are lyrical and showlatino dance. During her free time her main priorities are practicing her routines and hanging out with her friends. Fashion and dressing up has always been something she has been interested in and she enjoys reading fashion magazines. When it comes to her own style, Pauliina says she likes to dress according to the moment, instead of concentrating on wearing a particular label.  

JULJA Women: Riikka Isaksson nee Sinisalo

Wife, mother of four, and instructor/educator Riikka Isaksson Os Sinisalo (43) also participated in our JULJA Women Campaign. Riikka is one of the few people who got to know about JULJA first hand, as she is the mother of our designer Nora’s boyfriend.

Riikka says that JULJA clothing felt almost as if they were melting on her. No seams felt pressing and the clothes made her not only feel, but also look in good shape. 

One of her goals is to be able to go to San Francisco with her whole family. She also dreams of being able to continue sharing the joy and the sense of feeling good with others through her work. She points out that we live in a hectic world and she would like to be able to make people stop and notice the little beauties of life in different moments and be able to learn to enjoy them. 

Here are some pictures of Riikka dressed in JULJA clothing. 

JULJA Women: Ilona Yli-Junnila

Ilona Yli-Junnila participated in our JULJA women campaign at Kontti a month ago. Ilona is currently studying to be a class teacher.  Music and dancing is also one of her favourite hobbies. She doesn’t claim to be an active fashion follower, but enjoys dressing up and looking her best. Ilona got to know JULJA through, her good friend, our designer Nora Peltoniemi. She had also been a model for Nora before and following JULJA through social media has become something she does frequently these days. “JULJA clothing doesn’t only feel comfortable, but they look good too”, describes Ilona.  

Ilona dreams of being able to travel and study aboard. 

JULJA Women: Veera Vänttinen

Eighteen year old high school student Veera Vänttinen also parcticipated in our JULJA Women Campaign photoshoot, that took place at Kontti a month back.

Veera is a bodybalance trainee who loves making food, writing and listening to Pop-Jazz music. She enjoys reading Vogue and says she loves clothes. Although Veera says she isn't necessarily a fashion trend follower, she wears clothes she likes and looks good on regardless of what is in fashion at the moment. Veera prefers to buy her clothes from thrift shops. “There I find the kind of clothes that when wearing them, I can be certain that I won’t come across someone else wearing the exact same”, she explains.

JULJA came to her knowledge through our marketing manager Inka. Veera dreams of travelling the world, starting a band, standing for the sexual minority and going Bunjee jumping.

JULJA Women Campaign @ Kontti

About a month ago we had the opportunity to display JULJA at Kontti here in Turku. Part of the day's program at Kontti was taking pictures for our JULJA Women Campaign. Photographer Niko Peltoniemi turned Kontti into a photo studio, where he took some pretty amazing shots of eight women dressed in JULJA clothing. We will be gradually publishing these pictures of the eight  beautiful ladies who participated that day.  

Here is our first participant:

Julia Pentimäki (25) is a cultural management and cultural history student. Julia has been working as an assistant at the Maaret  Finnberg art gallery for about 4 years now. Culture in general has always been something Julia has been interested in and has been one of her hobbies. She has an interest in fashion and loves clothes although she admits that she spends most of her money on designer bags and accessories. She loves reading fashion magazines such as Vogue, Elle, and Teen Vogue, and the Finnish Gloria magazine. She was one of the few who had the opportunity to find out about JULJA first hand, and was very excited to be part of the JULJA Women Campaign.

Here are some pictures of Julia taken at Kontti.