JULJA Women: Pauliina Palkén

Eighteen year old, high school senior Pauliina Palkén featured in our JULJA Women Campaign at Kontti. Pauliína is a dancer at Dance Studio Funky and her favorite dance categories are lyrical and showlatino dance. During her free time her main priorities are practicing her routines and hanging out with her friends. Fashion and dressing up has always been something she has been interested in and she enjoys reading fashion magazines. When it comes to her own style, Pauliina says she likes to dress according to the moment, instead of concentrating on wearing a particular label.  

JULJA Women: Riikka Isaksson nee Sinisalo

Wife, mother of four, and instructor/educator Riikka Isaksson Os Sinisalo (43) also participated in our JULJA Women Campaign. Riikka is one of the few people who got to know about JULJA first hand, as she is the mother of our designer Nora’s boyfriend.

Riikka says that JULJA clothing felt almost as if they were melting on her. No seams felt pressing and the clothes made her not only feel, but also look in good shape. 

One of her goals is to be able to go to San Francisco with her whole family. She also dreams of being able to continue sharing the joy and the sense of feeling good with others through her work. She points out that we live in a hectic world and she would like to be able to make people stop and notice the little beauties of life in different moments and be able to learn to enjoy them. 

Here are some pictures of Riikka dressed in JULJA clothing. 

Remember to enjoy!

JULJA Women: Ilona Yli-Junnila

Ilona Yli-Junnila participated in our JULJA women campaign at Kontti a month ago. Ilona is currently studying to be a class teacher.  Music and dancing is also one of her favourite hobbies. She doesn’t claim to be an active fashion follower, but enjoys dressing up and looking her best. Ilona got to know JULJA through, her good friend, our designer Nora Peltoniemi. She had also been a model for Nora before and following JULJA through social media has become something she does frequently these days. “JULJA clothing doesn’t only feel comfortable, but they look good too”, describes Ilona.  

Ilona dreams of being able to travel and study aboard. 

Inspiration

Today we went to look for some inspiration whilst running from one place to another. This has been one of those days when you have a to-do list and at the end of the day you notice that you can't cross over a single task you had assigned yourself. However, we accomplished large number of other tasks today so we can be proud. And the working still continues..

We decided to show you a few photos from our inspiration trip to a location we decided to have our next SS14 collection photoshoot at. Amazing, isn't it?

JULJA @ Ruisrock

Last weekend we spent relaxing and enjoying good company, music and the sunny weather in Ruisrock, this great festival arranged in the beautiful Ruissalo in Turku. Whilst enjoying our time we also had a few projects with these JULJA Summer Shirts. 

As you may have noticed from our Instagram and Facebook posts, we had quite many JSS's popping up among the festival audience. We also dressed 8 gorgeous dancers in these shirts while they were teaching the happy festival people a dance for Saturday night's flashmob, arranged in co-operation with Olohuone. Unfortunately there were some information blocks and it didn't go as well as planned. They didn't get the music from the speakers so they had to dance without music and therefore without drawing as much attention and activating as much people as planned. These girls made absolutely fantastic job teaching the dance for the whole Saturday and showing up in these JSS's. We're happy anyway even though it was quite a pity that it didn't go through as well as it started. 

About these summer shirts. We have a bunch of new one's just for you, waiting to get published in the online store! ;) We're trying to be as quick as possible so that these JSS's can find new homes asap. So follow our blog as well as Instagram and Facebook pages to be among the first ones to see and order the new JSS's. 

JULJA Summer Shirts

The first set of JULJA Summer Shirts is here! Take a look at these pictures and click yourself to our online store at Holvi to get yours! (CLICK HERE)

Don't be terrified about these small amounts because there will be coming more of these shirts. We're making them as fast as we can so that you can all have this nice and cool Summer Shirt! We'll keep you updated!

Tired but happy

Today has been a long but very rewarding day for us. Our morning started with a short meeting at the bank, whereafter we've been running like maniacs from one place to another. The JULJA Summer Shirt project has been quit a hustle and it hasn't been the easiest, but once again it has taught us a lot.

However, despite all the small up and downhills that we've had, we're happy to tell you that the first set of JULJA Summer Shirts is ready!! These shirts are also available for men! But where can you buy these super awesome summer shirts? We'll give you more specific information on that in a minute so just wait for it! 

Here are a few pics from today.

- Inka

Our Wednesday 3/7

Sunny Tuesday

We had a fascinating meeting with Pirjo Suhonen from Ivana Helsinki today. She was very helpful, inspiring and supportive and gave us lots of great tips for the future. 

We also got to see their collections for S/S2013 and A/W2013. Go check them out here!

Go out and enjoy the sun as we did before the meeting! Now we're in a train waiting to get back to sunny Turku.

- Inka