JULJA Women: Viivi Rousku

Viivi Rousku is a 21-year-old lady who is currently pursuing to study law. She enjoys jogging and going to the gym. Her greatest dream is to be able to live a long and a healthy life, have a family and live happily. She would also like to travel and see the world. Australia is on top of her list, because of its beauty and people. Being able to go to a needy country for voluntary work is also something she is keen on doing.

Viivi found out about JULJA through a friend and got the chance to participate in our JULJA Women Campaign at Kontti last May. Take a look at Viivi dressed in JULJA. 

Tomorrow

Tomorrow is the big day! Remember that by subscribing our newsletter, you'll get an exclusive opening discount that is valid until Friday 4th October. You'll find the subscription form at the bottom of our websites, click HERE!

NEW ADDRESS

ATTENTION ATTENTION! Our blog has moved. You can now follow our blog HERE! We will still publish our posts through Blogger until the end of the year 2013 but after that it'll be only in one place.

As you've probably noticed through our social media channels, the big day is approaching. 7 days and until our online store opens! Don't forget to subscribe our newsletter before it!

JULJA Women: Emilia Lahtivuori

Emilia Lahtivuori (21) said she always knew our designer Nora Peltoniemi had the eye for clothing fit for the women body, so she was rather flattered to wear JULJA clothing for the JULJA Women Campaign. Emilia is currently studying Adult Education at the University of Turku. Her hobbies include sports, singing, playing the accordion and reading. Emilia follows different fashion blogs regularly and she describes fashion and clothing as a way to express herself.

“Being part of the JULJA Women Campaign was a phenomenal experience”, Emilia explains.

JULJA Women: Heidi Perala

Here's one of our JULJA Women campaign models, 24-year-old Geography student and clothing sales assistant, Heidi Perala. Heidi's hobbies include photography, pilates, roller-skating and going to the gym. She enjoys travelling and adventures, like snowboarding down a volcanic mountain. Despite this she still feels the urge to strengthen her roots here in Finland. You know what they say, “You need to be rooted somewhere.”

One comment that Heidi had after the photoshoot was that, “JULJA clothing is wonderfully designed and implemented." Here are some pictures of Heidi taken at Kontti last May.

JULJA Women: Pauliina Palkén

Eighteen year old, high school senior Pauliina Palkén featured in our JULJA Women Campaign at Kontti. Pauliína is a dancer at Dance Studio Funky and her favorite dance categories are lyrical and showlatino dance. During her free time her main priorities are practicing her routines and hanging out with her friends. Fashion and dressing up has always been something she has been interested in and she enjoys reading fashion magazines. When it comes to her own style, Pauliina says she likes to dress according to the moment, instead of concentrating on wearing a particular label.  

JULJA Women: Riikka Isaksson nee Sinisalo

Wife, mother of four, and instructor/educator Riikka Isaksson Os Sinisalo (43) also participated in our JULJA Women Campaign. Riikka is one of the few people who got to know about JULJA first hand, as she is the mother of our designer Nora’s boyfriend.

Riikka says that JULJA clothing felt almost as if they were melting on her. No seams felt pressing and the clothes made her not only feel, but also look in good shape. 

One of her goals is to be able to go to San Francisco with her whole family. She also dreams of being able to continue sharing the joy and the sense of feeling good with others through her work. She points out that we live in a hectic world and she would like to be able to make people stop and notice the little beauties of life in different moments and be able to learn to enjoy them. 

Here are some pictures of Riikka dressed in JULJA clothing. 

JULJA Women: Ilona Yli-Junnila

Ilona Yli-Junnila participated in our JULJA women campaign at Kontti a month ago. Ilona is currently studying to be a class teacher.  Music and dancing is also one of her favourite hobbies. She doesn’t claim to be an active fashion follower, but enjoys dressing up and looking her best. Ilona got to know JULJA through, her good friend, our designer Nora Peltoniemi. She had also been a model for Nora before and following JULJA through social media has become something she does frequently these days. “JULJA clothing doesn’t only feel comfortable, but they look good too”, describes Ilona.  

Ilona dreams of being able to travel and study aboard. 

JULJA @ Ruisrock

Last weekend we spent relaxing and enjoying good company, music and the sunny weather in Ruisrock, this great festival arranged in the beautiful Ruissalo in Turku. Whilst enjoying our time we also had a few projects with these JULJA Summer Shirts. 

As you may have noticed from our Instagram and Facebook posts, we had quite many JSS's popping up among the festival audience. We also dressed 8 gorgeous dancers in these shirts while they were teaching the happy festival people a dance for Saturday night's flashmob, arranged in co-operation with Olohuone. Unfortunately there were some information blocks and it didn't go as well as planned. They didn't get the music from the speakers so they had to dance without music and therefore without drawing as much attention and activating as much people as planned. These girls made absolutely fantastic job teaching the dance for the whole Saturday and showing up in these JSS's. We're happy anyway even though it was quite a pity that it didn't go through as well as it started. 

About these summer shirts. We have a bunch of new one's just for you, waiting to get published in the online store! ;) We're trying to be as quick as possible so that these JSS's can find new homes asap. So follow our blog as well as Instagram and Facebook pages to be among the first ones to see and order the new JSS's. 

JULJA Summer Shirts

The first set of JULJA Summer Shirts is here! Take a look at these pictures and click yourself to our online store at Holvi to get yours! (CLICK HERE)

Don't be terrified about these small amounts because there will be coming more of these shirts. We're making them as fast as we can so that you can all have this nice and cool Summer Shirt! We'll keep you updated!

Tired but happy

Today has been a long but very rewarding day for us. Our morning started with a short meeting at the bank, whereafter we've been running like maniacs from one place to another. The JULJA Summer Shirt project has been quit a hustle and it hasn't been the easiest, but once again it has taught us a lot.

However, despite all the small up and downhills that we've had, we're happy to tell you that the first set of JULJA Summer Shirts is ready!! These shirts are also available for men! But where can you buy these super awesome summer shirts? We'll give you more specific information on that in a minute so just wait for it! 

Here are a few pics from today.

- Inka

JULJA Women: Veera Vänttinen

Eighteen year old high school student Veera Vänttinen also parcticipated in our JULJA Women Campaign photoshoot, that took place at Kontti a month back.

Veera is a bodybalance trainee who loves making food, writing and listening to Pop-Jazz music. She enjoys reading Vogue and says she loves clothes. Although Veera says she isn't necessarily a fashion trend follower, she wears clothes she likes and looks good on regardless of what is in fashion at the moment. Veera prefers to buy her clothes from thrift shops. “There I find the kind of clothes that when wearing them, I can be certain that I won’t come across someone else wearing the exact same”, she explains.

JULJA came to her knowledge through our marketing manager Inka. Veera dreams of travelling the world, starting a band, standing for the sexual minority and going Bunjee jumping.