2013/09/06

F/W13 Naming process

We've been working on this F/W 2013 collection for almost a year now but we haven't named the clothes yet. We've been calling them with all sorts of nicknames but the real naming process hasn't proceeded. It's about the time to do that, isn't it?

We decided to name our first collection after the models that we had in our very first own fashion show at Apollo nightclub on 18th May. Also part of the clothes are named after our JULJA Women campaign models. So, here they are. Pick your favorite!


Anthea blouse & Ilona cut-out pants

Julia blazer

Veera vest

Louisa dress

Olivia pants

Viivi top & Meri cut-out pants

Pauliina dress

Riikka blouse & Emilia pants

Annaliina dress

In addition to these clothes we also have the long sleeveless dress called Rosa, but unfortunately we don't have a picture of it right now.

No comments:

Post a Comment